At IDEX and NAVDEX 2025, both of which witnessed extensive participation from leading entities and companies in the defense and advanced technology sectors, the Tawazun Council pavilion emerged as one of the exhibition’s most iconic architectural landmarks. Designed and executed by Buildup for Exhibition and Event Solutionsz, the pavilion showcased an integrated vision of creativity and excellence in both design and execution.
Covering a total area of 2,040 square meters, the pavilion featured a unique two-story design reaching a height of 11 meters, making it the largest temporary structure in the region’s exhibition landscape.
Commenting on the project, Ziad Ghaloul, Founder and CEO of Buildup, said: “What makes this design stand out is that it’s a temporary structure of such size and scale, something rarely executed in the exhibition world. It requires a high level of expertise and intensive engineering studies that go far beyond the conventional standards in this field to ensure top-tier quality and safety in execution. This includes building resistance against external factors such as wind, rain, and seismic vibrations, in addition to accommodating large crowds and continuous movement within the structure, especially with the presence of heavy equipment and machinery on display.”
He emphasized that the goal behind the design wasn’t merely aesthetic appeal, but rather overcoming substantial engineering challenges due to the project’s scale and complexity.
Ghaloul added: “The pavilion is a fully integrated structure that includes a VIP Majlis designed to ensure the highest level of privacy, along with meeting rooms, a presentation platform, and additional facilities for more than ten affiliated companies of Tawazun Council. It also houses 700 square meters of display screens for visual content, which we also executed.”
The success of this project reflects the extensive expertise and strategic approach of Buildup in designing high-impact exhibition pavilions. Ghaloul continued: “We are proud of our partnership with Tawazun Council, a relationship that has spanned over 13 years and was renewed once again this year. This collaboration is a testament to our team’s hard work, creativity, and commitment to excellence, as well as our ability to deliver innovative solutions that help our clients stand out in a competitive market.”
He concluded by noting that Buildup had previously designed and executed the Tawazun Chalet at IDEX 2023, a project that spanned 1,600 square meters and earned the company the Best Temporary Structure Award at the 2023 Middle East Event Awards, as well as the Best Design and Build Award for the same project at the 2024 Middle East Event Awards.
To read more: ForbesMiddleEast EN, ForbesMiddleEast AR, Alwatan