At the second edition of Cityscape Global 2024 in Riyadh, held from November 11 to 14 under the theme “The Future of Living” at the Riyadh Exhibition and Convention Center in Malham the event witnessed wide participation and significant success in terms of the number of participating companies, the quality of showcased projects, and increased visitor turnout.
Among the standout participants was NHC, a leading player in Saudi Arabia’s real estate development sector. Their impressive pavilion drew significant attention and admiration from visitors.
Spanning 2,000 square meters, NHC’s pavilion was the largest in the exhibition, serving as a striking representation of the company’s leadership in urban development and its role as the Kingdom’s largest master developer. The pavilion showcased its flagship projects and innovative services aimed at advancing sustainability, while opening up new horizons for solutions and options that enrich the real estate market—supporting the goals of the Housing Program within Saudi Vision 2030. The event also marked the announcement of NHC’s new brand identity, reinforcing its positioning as the Kingdom’s premier master developer.
Commenting on the pavilion’s unique and captivating design, Ziad Ghaloul, CEO of Build Up, a company specializing in event and exhibition solutions and brand experiences, said: “The pavilion’s concept was inspired by NHC’s vision, brought to life through a creative design that reflects values of innovation, modernity, and sustainability, perfectly aligned with its slogan, ‘Elevating Life’.”
The two-story pavilion featured immersive 3D models and interactive project displays, offering a sensory experience that gave visitors the feeling of being inside a real housing unit. Given the large scale of the projects on display, the design incorporated an elevated viewing platform, allowing visitors a panoramic view rather than a limited horizontal perspective.
The first-floor platform covered 750 square meters and was carefully engineered to handle crowd loads, visitor flow, and safety risk management. The pavilion also featured suspended and vertical screens, delivering stunning visual content above the 3D model display area to enhance engagement and sensory immersion.
The challenges centered around ensuring smooth and well-planned visitor circulation, handling the large volume of guests, and maintaining strict safety standards, given the massive size of the pavilion. This demanded professional risk management and compliance with global safety benchmarks. The project was executed by a dedicated team of around 250 professionals, including top engineers, designers, visual content experts, and logistics specialists.
Ghaloul added: “The visual content presented in the pavilion covered project insights and NHC’s new visual identity, along with immersive interactive experiences that enriched the visitor journey. All content was designed in line with the company’s vision and messaging for the exhibition.”
On this milestone project and NHC’s spectacular pavilion, Ghaloul commented: “We thank NHC for their trust, which we consider a badge of honor. We look forward to more successful collaborations.” He added: “These partnerships represent a turning point for us. After 13 years of providing services remotely from our Dubai office, we’ve now shifted to delivering from our new regional headquarters in Saudi Arabia, which became operational in late 2023. This move reflects our commitment to strengthening our presence in the Saudi market and better meeting the needs of our partners.”
To read more: AlWatan