Website Designer
Web Developer
Content Writer
PPC & Digital Advertising
Search Engine Marketing Specialist
Website Designer
Qualifications and skills:
- A relevant diploma in related field.
- Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
- Proficiency in front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript.
- API web integration
- Experience in User Experience (UX) and User Interface (UI)
- Good understanding of content management systems.
- Good understanding of search engine optimization principles.
- Proficient understanding of cross-browser compatibility issues.
- Excellent visual design skills.
- Up-to-date experience with international web protocols, standards, and technologies.
- Creative and open to new ideas.
- Adaptable and willing to learn new techniques.
- Excellent communication skills.
Main responsibilities
- Designing engaging and responsive landing pages
- Integrating client CMS programs and data feeds into websites
- Optimising sites for maximum speed and scalability
- Employing industry and design best practice through website build process
- Conducting website testing
- Liaising with back-end developers to ensure web and app logic is properly integrated
- Ensuring website function and stability across devices i.e. desktop, mobile, tablet
- Working with marketing and research teams to incorporate brand elements and relevant market research findings into website
- Providing internal support and external customer service throughout the build and launch process of the website
Web Developer
Qualifications and skills:
- CSS frameworks (Bootstrap/Materialize)
- CSS methodologies (OOCSS, BEM, SMACSS)
- Integrating web builds with ERP and CRM systems
- Advanced Javascript Frameworks and libraries (React, Observable, Redux)
- HTML, CSS and responsive websites
- CI frameworks
- Good attention to detail
- Strong communication skills
- Proactivity
- Skilled at multitasking
- Agility
Main responsibilities
- Write well designed, testable, efficient code by using best software development practices
- Creating design specs for web development projects
- Website maintenance
- Creating and maintaining software documentation
- Remaining up to date on emerging technologies and trends
- Backend database integration and collection
- Present own ideas and suggest better solutions
- Use best practices at every stage of the development cycle
- Troubleshooting technical issues
- User testing
- Any other related duties that will be assigned by the management or department head
Content Writer
Qualificatins and skills:
- Bachelor’s degree in Communications, Marketing, English, Journalism, or related field.
- Proven content writing or copywriting experience.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- A portfolio of published articles.
- Excellent writing and editing skills in English and Arabic
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills.
Main responsibilitie
- Conducting in-depth research on industry-related topics in order to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company’s current content.
- Other duties that will be assigned by the management or department head
PPC & Digital Advertising
Qualifications and skills:
- Minimum of 2 – 3 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- AdWords /Bing certification a plus.
- BS/BA degree preferred.
- Passion for Search and internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
Main responsibilities
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
- Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs across various social and digital channels
- Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
- Management of ad budgets, text ad creative, and keyword research
- Perform digital advertising audits
- Overseeing existing campaigns and making recommendations on how to optimise them
- Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
- Actively collaborate with digital marketing specialists and account managers to align digital advertising campaigns with other ongoing initiatives
- Ensure implementation of best practice guidelines and follow company processes
- Must be a team player that is also comfortable working independently
Search Engine Marketing Specialist
Qualifications and skills:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Main responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Other duties that will be assigned by the management or department head